Sustain Mental Clarity — Improves Mental Alertness & Memory

One of the primary ingredients in Brain Formula is Ginkgo Biloba. Ginkgo Biloba, a tall, hardy, deciduous tree, has been used in Chinese medicine for 5000 years to address the health of the brain and respiratory tract. During the past two decades, hundreds of studies have confirmed many of ginkgo's ancient traditional uses. Modern clinical use focuses on ginkgo biloba's positive effect on circulation and as an antioxidant. Ginkgo Biloba enhances blood circulation and oxygen supply to the brain, heart and other bodily parts. It is useful for improving memory & reducing muscle pain. Brain Formula contains many other nutrients for improving mental clarity & alertness.

How will Brain Formula improve my mental well-being?

The final decade of the 20th century witnessed an explosion of research in the neurosciences. We now have evidence suggesting that the special nutrients and unique plant extracts included in Brain Formula help neurons (brain cells) maintain healthy cellular energy production by promoting healthy mitochondrial function, scavenging free radicals, and promoting healthy blood circulation. Antioxidants, specific neurotransmitter nutrients, and synergistic herbal concentrates included in Brain Formula support healthy brain cell communication through the neurotransmitter pathways, and promote healthy blood circulation, especially throughout the vast network of tiny blood vessels of the brain, enabling you to stay focused, alert, and functioning at peak mental capacity. Activity of the neurotransmitters nutritionally supported by Brain Formula is associated with healthy mood, memory, mental acuity, and alertness, without need for stimulants such as caffeine.

Dietary and Environmental Factors Affect Our Brain Function

In order to help ensure that we obtain the necessary nutrients to support healthy mental function in our hectic lives, Life Plus® developed Brain Formula. It provides exactly what it says: unprecedented nutritional and herbal support for maintaining healthy function of the most intricate, mysterious, and delicate organ of the human body.

Recent research has suggested that dietary and environmental factors play an important role in supporting and maintaining healthy brain function throughout life. Aging and mild memory loss associated with aging have become a major concern for many people in our society. Some people become more absent minded due to the natural aging process, as they grow older, whereas other people reach very advanced ages with excellent mental function. Although the reasons for this difference may be partially genetic, accumulating evidence suggests that nutrition, environmental factors, and lifestyle are also involved.

In order to maintain and promote healthy brain function, one should avoid or minimize the number of lifestyle choices that increase the amount of free radicals in the blood, body, and brain. Some of these lifestyle choices include: smoking, excessive alcohol and/or drug use (prescription and non-prescription), and emotional/mental stress.

Also, one should avoid food and drink, whenever possible, that contain glutamate (MSG) and aspartame (artificial sweetener) which are amino acid compounds that are added as flavor enhancers.

Since these flavor enhancers are so widely used in our food supply (MSG now goes on food labels under many names such as “hydrolyzed vegetable protein” and “autolyzed yeast extract”), avoiding them altogether is difficult, if not impossible. These two amino acids, when used in large quantities as flavor enhancers in manufactured foods and beverages, can over stimulate certain brain cells beyond their ability to sustain and maintain their supply of cellular energy.

Antioxidants Reduce The Accumulation Of Lipofuscin In Mature Brains

Threefold Formula

The core of Brain Formula is threefold: antioxidants (tocopherols, vitamin K, B-vitamins, selenium, N-acetyl cysteine, alpha lipoic acid, bioflavonoids), specific brain-supporting nutrients (L-carnitine, N-acetyl-carnitine, dimethylaminoethanol, phosphatidyl serine, L-taurine), and herbal concentrates (Ginkgo biloba, Gotu kola, Huperzia serrata, Siberian ginseng).

Explosion Of Research In Neurosciences

Neuroscience research indicates that the aforementioned nutrients and plant-derived compounds are capable of helping neurons (brain cells) maintain healthy cellular energy production by promoting healthy mitochondrial function, and promoting healthy blood circulation, especially throughout the vast network of capillaries (the tiny blood vessels of the brain), both of which are crucial to individual brain cell function. Healthy mitochondrial function includes both cellular energy production, and scavenging of free radicals.

Amino Acids Support Healthy Moods

In addition, certain amino acids (L-glutamine, L-phenylalanine, L-tyrosine) that serve as fuel for the critical neurotransmitters that transmit messages between brain cells, are also included in Brain Formula. Activity of these neurotransmitters is associated with healthy mood, memory, mental acuity, and alertness, without need for stimulants such as caffeine.

A diet rich in fruits, vegetables and high-quality protein and essential fats, pure water, regular exercise, and stress management techniques such as biofeedback, yoga, tai-chi, and meditation, along with these outstanding supplements, can significantly enhance our ability to maintain the priceless resource of an active and agile mind throughout our lifetime. †

References:
1. Weiss JH, Choi DW. Differential Vulnerability to Excitatory Amino Acid- Induced Toxicity and Selective Neuronal Loss in Neurodegenerative Diseases. Canadian J of Neurological Sci 18(1991)
2.Blaylock, RL. Excitotoxins, The Taste That Kills. Health Press, Santa Fe, NM 1997.
3.Olney, JW. Glutamate, A Neurotoxic Transmitter- J Child Neuro 4(1989)
4.Kobayashi MS, Han D, Packer L: Antioxidants and herbal extracts protect HT-4 neuronal cells against glutamate-induced cytotoxicity. Free Radic Res 2000 Feb;32(2):115-24
5.Verhaeverbeke I, Mets T, Mulkens K, Vandewoulde M. Normalization of low vitamin B12 serum levels in older people by oral treatment. J Am Geriatr Soc 1997;45:124–5
6.Beal FM. Cell death by oxidants: neuroprotective antioxidant therapies. Paper presented at : Fourth;International Nice/Springfield Symposium on Advances in Alzheimer Therapy; April 11, 1996;Nice, France.
7.Tanaka J, Nagai T, Arai H, et al. Treatment of mitochondrial encephalomyopathy with a combination of cytochrome C and vitamins B1 and B2. Brain Dev 1997 Jun;19(4):262-7
8.Beal MF, et al. Coenzyme Q-10 and niacinamide are neuroprotective against mitochondrial toxins in vivo.Neurology. 1994;(Supplement 2)A177
9.Behl C, Davis J, Cole G, Sheibert D. Vitamin E protects nerve cells from beta-amyloid protein toxicity. Biochem Biophys Res Commun 1992;186
10. Sano M, Ernesto C, Thomas RG, et al. A controlled trial of selegiline, alpha-tocopherol, or both as treatment for Alzheimer’s disease. The Alzheimer’s Disease Cooperative Study. N Engl J of Med 1997; 336 10.Sano M, Ernesto C, Thomas RG, et al. A controlled trial of selegiline, alpha-tocopherol, or both as treatment for Alzheimer’s disease. The Alzheimer’s Disease Cooperative Study. N Engl J of Med 1997; 336
11.Sen CK, Sashwai R, packer L. Therapeutic Potential of the Antioxidant and Redox Properties of a-Lipoic Acid. In: Oxidative Stress in Cancer, AIDs, and Neurodegenerative Diseases. Marcel Dekker, Inc. 1998
12.Bagchi D, Bagchi M, Stohs SJ, et al. Free radicals and grape seed proanthocyanidin extract; importance in human health and disease prevention. Toxicology 2000 Aug 7;148
13.Gindin J, Nouikov D, Kedar A, et al. The effect of plant phosphatidylserine on age-associated memory impairment and mood in the functional elderly. Paper from: The Geriatric Institute \for Education and Research, Dept. of Geriatrics; Oct. 1995;Revohat, Israel

DIRECTIONS: Three tablets, twice a day.

WARNING: Phenylketonurics—Contains phenylalanine. Not for use by pregnant or nursing mothers. Persons taking monoamine oxidase inhibitors (MAO) should only use this product under the supervision of your physician. As with all dietary supplements, consult your physician prior to taking this supplement if you are on prescription medication or under a doctor’s care.

Formulated in the exclusive PhytoZyme™ base of plant enzymes for bioavailability and over 30 synergistic fruit, vegetable and herbal concentrates for "extra" phytonutrient cofactors.

Contains no artificial preservatives, sugar, starch, caffeine, salt, wheat, gluten, yeast, corn, milk, egg, shellfish, artificial sweetening, flavoring or coloring agents.

This product was not tested on animals. Contains no ingredients from animal sources.

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†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.